Francisco Ribeiro

Francisco Ribeiro is a skilled professional with extensive experience in direct-to-consumer strategies, business intelligence, and digital marketing. Currently serving as Head of Direct To Consumer at Diageo, Francisco oversees the Direct to Consumer team and is responsible for implementing the merchant of record business model while expanding D2C across several European markets. Previous roles at Diageo include Business Intelligence Manager, where a data strategy overhaul was led during the pandemic, and eCommerce New Business Development Manager, focusing on growth through partnerships. Additional experience encompasses a variety of positions from Digital Marketing Executive to Account Executive, with a solid foundation in managing key accounts and driving market share growth. Francisco holds a Post-Graduation in Marketing with a specialization in Digital Marketing from INDEG-ISCTE, alongside Bachelor's degrees in International Relations and Affairs from both the University of Lisbon and Alma Mater Studiorum – Università di Bologna.