Hadley Schafer

Hadley Schafer is an accomplished marketing professional with extensive experience in brand management within the beverage and consumer goods industries. Currently serving as Vice President for Crown Royal Whisky at Diageo since December 2016, Hadley has progressed through various leadership roles for the brand, including Director positions for both Crown Royal Whisky and Don Julio Tequila. Prior experience includes senior brand management roles at Mondelēz International, where responsibilities spanned global eCommerce and innovation in biscuit products, as well as brand management for Trident Gum and Planters Nuts. Educational credentials include an MBA in Marketing from Columbia Business School and a Bachelor of Arts in Political Science from Georgetown University.