Hlumela Mapuma

Hlumela Mapuma currently serves as the Head of Customer Marketing at Diageo since February 2024, overseeing customer marketing initiatives. Prior to this role, Hlumela held various positions at Tiger Brands, including National Sales Manager responsible for P&L management and new business development, as well as Senior Customer Marketing Manager, leading a team in strategic planning for category and channel growth. Hlumela's experience also includes serving as Senior Commercial Planning Manager at The HEINEKEN Company, where management of the commercial planning process was key, and as Head of Sales at South African Breweries, focused on implementing sales strategies aligned with business objectives. Additional roles at Brandhouse Beverages encompassed commercial planning, trade marketing, and category development. Hlumela's educational background includes a Postgraduate Diploma in Marketing Management from the University of South Africa, complementing a BComm in Economics and Business Management.