Juliana Lucena Castilla

Juliana Lucena Castilla is an accomplished Ecommerce Manager at Diageo since May 2022, with a strong background in commercial leadership and strategic negotiations. Previous roles include Co-Founder and CCO at 1Ecommerce, and Mid Market Sales Manager at UberEats, where Juliana led teams to achieve key performance indicators. As Co-Founder and Commercial Manager of Rompiendola.com, Juliana developed a comprehensive business model and product offerings in the sports marketplace. Additional experience as Country Manager at Juntoz.com and Head of Sales & Onboarding at Linio Group involved team management and partnership creation to drive sales growth. Early in Juliana's career, experience as Marketing Assistant at Cine Colombia involved managing promotional strategies and budget oversight. Juliana holds an MBA in International Business Administration and various certifications in digital marketing and negotiation skills.