Laura Gutiérrez Clopatofsky

Laura Gutiérrez Clopatofsky is an experienced professional in trade marketing and promotions, currently serving as the Customer Activation Manager at Diageo since February 2020. In this role, Laura develops trade marketing plans for clients in both the food and hospitality sectors, focusing on providing commercial teams with the necessary tools to ensure successful implementation and sustainable market share growth. Previous positions include Manager of Promotions at Warner Bros. Entertainment, where strategic partnerships were formed to enhance communication reach, and Key Account Manager at Anheuser-Busch InBev, overseeing significant national and international accounts. Laura's background also includes trade marketing roles at Philip Morris International and event management experience at BOMBAI and Be Marketing Spain. Academic credentials include a Master's degree in Marketing and Commercial Management from EUDE Business School, complemented by a Bachelor's degree in Psychology from Universidad de La Sabana.