Lucy Kirby

Lucy Kirby is a seasoned professional with extensive experience in digital transformation, product management, and business ownership. Currently serving as a Digital Transformation Manager at Diageo, Lucy leads B2B digital commerce initiatives and promotes internal digital transformation. As the Business Owner and Digital Marketing Manager at F45 Training Grangegorman, Lucy oversees all aspects of operations and digital marketing. Previous roles include Product Propositions Manager at AIB, where Lucy shaped product strategy in retail banking, and various positions at Telstra, including Senior Product Lifecycle Manager. Lucy has also operated as a personal trainer and influencer, driving health and fitness awareness. A graduate of Teesside University with a BA in Marketing, Lucy combines strong analytical skills with a robust background in account management within the advertising sector.