Malgorzata MacHnicka

Malgorzata (Gosia) Machnicka is an experienced professional in digital commerce and marketing, currently serving as the Head of Global Digital Commerce Performance at Diageo since April 2021, with a strong emphasis on digital transformation and e-commerce strategies. Previously, at dunnhumby from August 2009 to February 2020, Malgorzata held several managerial roles, including Digital Media Planning Manager, where notable achievements included executing over 50 data-driven campaigns annually for Tesco. Earlier experience includes leading insights for top CPG manufacturers and managing roles at PMR focused on retail market publications. Malgorzata holds a Master's degree in Finance and multiple bachelor's degrees from Krakow University of Economics and Northumbria University.