Michael Armistead

Michael Armistead has over 15 years of experience in the beverage alcohol industry, currently serving as the National On Premise, Reserve & Sponsorship Manager at Diageo Canada since June 2010. Michael is a three-time recipient of the Diageo Canada Presidents Award, recognized for exemplary contributions to the company. Responsibilities include developing and executing the strategy for World Class, Diageo's global bartending competition, elevating it to a year-round platform in Canada. Michael has a proven track record in managing national sponsorship agreements, implementing market strategies, and enhancing sales team performance. Prior roles include Senior Commercial, Planning & Activation Manager and District Sales Manager at Diageo Canada, as well as various marketing and sales positions at Corby Distilleries Ltd. Education includes a BA (Hons) in Government & Politics from the University of Central Lancashire and Southwestern University.