Rocio Villafañe

Rocio Villafañe is a seasoned finance professional with extensive experience in commercial finance and financial strategy across various industries. Since July 2013, Rocio has held multiple key positions at Diageo, including Head of Commercial Finance for Marketing & Innovation, Regional Treasurer, and Finance Manager for Finance Transformation. Responsibilities encompass financial modeling, business partnering, investment budgeting, and benefits tracking within global business services. Previously, Rocio served as Country Financial Controller at Selecta, and held roles in economic research at Repsol, cost management at Procter & Gamble, and financial analysis at Telefonica. Rocio holds an Advanced Diploma in Management Accounting from the Chartered Institute of Management Accountants, a Master's in Finance from Universidad de Alcalá, and a degree in Economics from Universidad de 'San Andrés.'