Serena Huang

Serena Huang is an accomplished professional with extensive experience in marketing and procurement across notable organizations. Currently serving as the Regional Category Director for Indirect at Diageo since July 2016, Serena has held various roles within the company, including Regional Category Manager for Experiential and a secondment as Regional Category Director for Marketing in the APAC region. Prior to Diageo, Serena worked at JD.COM in several positions, such as Project Manager and Purchasing Manager. Earlier career experiences include serving as an International Purchasing Manager at Benlai Holding Group and as a Project Manager at the Institute for Information Industry. Educational qualifications include a Master of Science in Marketing from The University of Manchester and a Bachelor's degree in Business Administration and Management from Soochow University.