Sergio Granado Niño

Sergio Granado Niño is an accomplished professional with extensive experience in digital strategy and e-commerce. Currently serving as the Global Director of Consumer Digital Ecosystem at Diageo since September 2017, Sergio leads the strategy and execution of D2C e-commerce platforms and brand websites. Previously, as Global Head of D2C E-Commerce, Sergio focused on the overall performance of Diageo's direct-to-consumer initiatives. Prior to Diageo, Sergio worked at Monitor Deloitte, where key projects included retail strategies for leading global companies in the tobacco and food sectors. Sergio holds a Master of Science in Civil Engineering from Universidad de Cantabria, has participated in an exchange program at Cornell University, and recently completed a program at the University of Oxford.