Thais Hernandez

Thais Hernandez, MBA, is an accomplished Leadership Coach and Mindset Expert at Power in Bliss Coaching since March 2024, focusing on empowering leaders to overcome inner criticism and enhance their creativity and focus. Currently serving as CRM Marketing Lead for TheBar.com US at Diageo, Thais drives significant revenue growth in the DTC ecommerce spirits sector, previously holding the role of CRM Marketing Lead for North America with a diverse brand portfolio. As the founder and lead CRM Marketing Consultant at DEZ Strategy from 2019 to 2023, Thais provided strategic guidance to leadership teams in unlocking growth through digital media across various industries. Additional experience includes roles at SelfMade, StellarEmploy, L'Oréal, and Shinola, as well as an Assistant General Manager position at Target during a retail leadership development program. Thais holds a B.A. from Stanford University in International Relations and Latin American Studies honors and an MBA with a focus on Marketing & Strategy from the University of Michigan's Stephen M. Ross School of Business.