Claudia Lui

Claudia Lui has over 10 years of work experience in product development, packaging, marketing, and sales. In 2022, they began their current role as Head of Product Development & Packaging for DIBS Beauty. From 2018 to 2022, they were employed at Too Faced Cosmetics, where they held the roles of Product Development Manager and Assistant Manager/ Sr. Analyst, Packaging Development. From 2016 to 2018, they worked at Hourglass Cosmetics, where they were a Senior Product Development & Packaging Coordinator and Product Development & Packaging Coordinator. From 2015 to 2016, they worked at LORAC Cosmetics, LLC as a Product Development Project Coordinator and Corporate Account Assistant. In 2015, they worked at Jouer Cosmetics as a Marketing and Sales Intern, where they assisted the Marketing Manager with executing promotional events, aided in executing launch plans for Jouer's subscription box program, and created creative content to engage social media users. In 2014, they worked at GLAMGLOW as a Social Media Marketing Intern, where they worked closely with the Director of Ecommerce to create content calendars for weekly social media posts, provided launch plans for social media giveaways, and managed weekly social media content. In the same year, they worked at DAILYLOOK as a Digital Marketing Intern, where they collaborated with public relation firms in fulfilling editorial and influencer request, assisted with the analytics of digital marketing partnerships, and monitored and posted creative and original content on social media platforms. From 2012 to 2011, they worked at PioneerPOS Solution, Inc. as an Account Coordinator and at ThinkTogether as a Program Leader. In 2012, they also worked at Sunseeker Yacht Group as an Admin, Sales & Marketing Assistant.

Claudia Lui began their education in 2008, earning a Bachelor of Arts in Public Health Policy and Sociology from UC Irvine in 2012. Following this, they participated in an EAP Study Abroad program at the University of Sussex, where they studied Sociology and Marketing. In 2014, Claudia earned an Associate of Arts in Beauty Industry Merchandising and Marketing from FIDM.