Carolina Avella Angel

Carolina Avella Angel is an experienced marketing leader currently serving as Head of Marketing LATAM (CMO) and Global Marketing Center of Excellence at DiDi since July 2020. Carolina has a robust background in brand strategy and marketing operations, having previously held roles as the Spanish Latam Marketing Director and as Head of Marketing for Colombia and Central America, including the launch of Avianca Express. Prior to DiDi, Carolina served as Global Brand Director at Avianca, where responsibilities included leading global brand strategy and overseeing marketing in the South Cone and Brazil. Furthermore, Carolina has held significant positions at LATAM Airlines and Johnson & Johnson, focusing on local and global marketing strategies and research. Educational qualifications include an Executive MBA from IE Business School and courses at prestigious institutions such as Yale School of Management and Fudan University.