Francisco García

Francisco García is a seasoned professional in digital marketing and performance analytics, currently serving as a Performance Marketing Senior Analyst at DiDi since February 2024. With a rich background in paid search and social media advertising, Francisco previously led the Paid Search & Paid Social Team at Entravision Digital, where responsibilities included the creation, administration, optimization, and analysis of Google Ads and Facebook Ads campaigns. Francisco’s expertise extends through various roles, including Google Ads Expert at Instituto 11 and Head Project Manager at Grupo 4S, contributing to significant achievements such as brand growth for Grainger and record sales for CEMEX Supply. Francisco holds a degree in Marketing from Universidad del Valle de México and a Master's in Design from EduMac, complemented by earlier training in aviation.