Diesel & Motor Engineering PLC
Chalaka Bogoda is an accomplished marketing professional with extensive experience in the automotive sector, currently serving as a Lecturer at CIM | The Chartered Institute of Marketing in Sri Lanka since June 2023. Previously, Chalaka held several key positions at Mercedes-Benz AG and DIMO, including Head of Marketing for Passenger Vehicles and Marketing Manager focusing on Customer Insights and Strategy. Responsibilities include strategic analysis, customer engagement initiatives, and developing tactical marketing campaigns. Chalaka's early career involved roles at TATA Motors Sri Lanka, with a strong emphasis on brand development and strategic partnerships. Academically, Chalaka holds an MBA from Anglia Ruskin University, an Associate Member certification from CIM, and has completed CIMA qualifications in management accounting. Recognitions include multiple awards for innovative contributions and exceptional performance in previous roles.
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Diesel & Motor Engineering PLC
Diesel & Motor Engineering PLC is engaged in import, sale and repair of passenger vehicles, commercial vehicles, car parking systems, lamps, batteries, import and sale of vehicle spares, components, accessories, providing lighting solutions and storage systems. The Company's segments are Vehicles-Sales, engaged in sale of brand new passenger vehicles, commercial vehicles, agri machinery and pre-owned passenger vehicles; Vehicles-After Services, engaged in repair of vehicle included in the vehicles-sale segment, sale of franchised vehicle spare parts, accessories and components; Marketing and Distributions, engaged in sale of power tools and accessories; Construction and Material Handling Equipment, engaged in sale of earth moving machinery, material handling machinery and forklifts, and Electro-Mechanical, Bio-Medical and Marine Engineering, engaged in sale and installation of medical equipment, diesel engines for marine propulsion and rail traction and building management systems.