Viktoria Behfeld

Viktoria Behfeld is a Principal Consultant for Strategy & Transformation at diffferent since November 2018, previously holding the position of Senior Consultant in the same area, with a focus on Connected Life & Smart Technology. Prior to this, Viktoria served as Senior Referentin Markenstrategie at Flughafen München GmbH from March 2017 to October 2018, specializing in strategic brand management, market analysis, and activating market research findings. Viktoria's earlier experience includes roles at McDonald's Deutschland as Strategy & Insights Manager, focusing on brand and advertising research, consumer insights, and market competition analysis, as well as a position as Consumer Insights Specialist. Viktoria began professional training with an internship and holds a degree from Bielefeld University, completed in 2012.