Marcie Connan, CAIP, is an accomplished professional with extensive experience in consumer research and strategic leadership. Currently serving as Executive Vice President at Dig Insights since September 2012, Marcie previously held positions at Canadian Tire, where responsibilities included managing consumer research operations and integrating customer insights into decision-making processes. With a career that began as a Research Associate at Northstar Research Partners, Marcie developed expertise in gathering and analyzing consumer feedback. Educational credentials include a BA Hons in Psychology and Criminology from the University of Windsor and a Post-Graduate degree in Research from Georgian College.