Shobe-Nah Sridharan Biederman

Senior Director Product Management at DigiCert

Shobe-Nah (Shobana) Sridharan Biederman has a diverse work experience spanning over several years. Shobe-Nah (Shobana) has held various leadership roles in product management at prominent companies such as DigiCert, Vonage, GoDaddy, McAfee, Amdocs, CA Technologies, and 8x8, Inc.

At Vonage, Shobana successfully built and managed a team of product managers, developed strategic visions and roadmaps, and launched solutions targeting new customer segments, resulting in significant revenue growth. Shobe-Nah (Shobana) also led cross-functional initiatives to deliver revenue targets and gain market share from competitors.

During their tenure at GoDaddy, Shobana played a key role in driving strategic initiatives to increase brand awareness, acquire new customers, and explore new sales channels. Shobe-Nah (Shobana) also led the development and evolution of an Integrated Partner Experience Platform, enhancing customer experience and reducing churn.

At McAfee, Shobana reorganized the product management team and onboarded top talent to drive business strategy and requirements. Shobe-Nah (Shobana) also played a vital role in exceeding revenue targets through effective market analysis and cross-functional collaboration.

Shobana's experience at Amdocs involved creating and implementing a phased cloud migration plan and revamping a retail store app with millions invested.

At CA Technologies, they focused on adopting the SaaS product paradigm and gaining customer trust and business in the rapidly shifting market.

At 8x8, Inc., Shobana identified opportunities to increase subscription revenue by offering private and public cloud hosting services to existing customers. Shobe-Nah (Shobana) successfully launched new product lines and revenue streams through differentiated offerings and improved user experience.

Earlier in their career, Shobana worked as a Senior Software Engineer at Cisco, Sony Electronics Inc, and Honeywell Aerospace, where they managed and developed various features and interfaces for different products.

Overall, Shobe-Nah (Shobana) Sridharan Biederman has a proven track record of driving growth, delivering results, and leading successful product management initiatives across multiple industries and companies.

Shobe-Nah (Shobana) Sridharan Biederman, MSEE, MBA has a Bachelor of Engineering degree in Electronics and Telecommunication Engineering from PSG College of Technology. Shobe-Nah (Shobana) also holds a Master of Science in Electrical Engineering from Tennessee Technological University. Additionally, they completed their Master of Business Administration in Marketing and Strategy from the University of California, Davis - Graduate School of Management.

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Previous companies

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Timeline

  • Senior Director Product Management

    March, 2023 - present