Digital Commerce Global
Christopher Hatfield is an accomplished professional with extensive experience in digital commerce and marketing, currently serving as the Head of Direct to Consumer SEAU at Samsung Electronics. With a proven track record in driving eCommerce sales growth, Christopher has held pivotal roles at various organizations, including as Strategic Advisor for Asia-Pacific at Digital Commerce Global and as Head of eCommerce for Sanofi. Previous achievements include leading eBusiness at Nestlé, where revenue increased sixfold within four years, and significantly boosting eCommerce sales at The Estée Lauder Companies Inc. Christopher's educational background includes a Master's degree in Commerce (Marketing) from UNSW and a Bachelor's degree in Political Science from Macquarie University.
This person is not in any teams
This person is not in any offices
Digital Commerce Global
Consumer brands need direction and answers to decide where, when, how and how much to invest. And the consumer brand community needs a beacon. Whether leading or lagging in digital commerce, brands need to know how they compare to their category peers and to industry innovators. Today’s digital shopper is more aware than ever and can choose to buy products on multiple channels any time of the day, anywhere in the world on any number of devices. Winning the consumer across marketplace/ pureplay, brick & click, social, intermediary, B2B and D2C channels requires a complex mix of knowledge, skills, processes, tools and technologies. DCG’s team of FMCG/CPG domain experts is ripping up the legacy manual. Follow the DCG community to avoid being left at the back of the digital shelf. www.dcg.ai