Christopher Hatfield is an accomplished professional with extensive experience in digital commerce and marketing, currently serving as the Head of Direct to Consumer SEAU at Samsung Electronics. With a proven track record in driving eCommerce sales growth, Christopher has held pivotal roles at various organizations, including as Strategic Advisor for Asia-Pacific at Digital Commerce Global and as Head of eCommerce for Sanofi. Previous achievements include leading eBusiness at Nestlé, where revenue increased sixfold within four years, and significantly boosting eCommerce sales at The Estée Lauder Companies Inc. Christopher's educational background includes a Master's degree in Commerce (Marketing) from UNSW and a Bachelor's degree in Political Science from Macquarie University.