Maryam Lootah

Maryam Lootah is a seasoned professional in customer experience and user research, currently serving as the CX research lead at Digital Dubai since November 2023. Prior experience includes a role as a senior CX specialist at du, where responsibilities encompassed quality assurance and user testing of digital platforms, alongside designing wireframes. Maryam began the career with a CX department trainee position at Smart Dubai, focusing on user research, testing, and insights generation while contributing to product design. Additional roles included a marketing and business development executive at ParvatiTech and a digital marketing intern at Emaar Hospitality Group. Maryam holds a Bachelor's degree in Design Management from the American University of Sharjah.