digitalAudience.io
Bas Visée has a diverse work experience spanning multiple industries and roles. Bas is currently working as an Account Director at digitalAudience.io, where they connect 1st party data to online platforms and helps advertisers and agencies analyze data to create rich customer profiles. Before that, they worked as a Sales Manager at WeConnect, a digital agency focused on creating relevant content for brands throughout the customer journey. Prior to that, Bas was a Client Success Manager at Roundabout Social, specializing in social media advertising. Bas also has experience as a Senior Account Manager at Sanoma NL and as a National Account Manager and Account Manager at De Persgroep Advertising. Earlier in their career, Bas worked as a Sales Representative at Hugo Boss and as an Intern at InfoTrade Zoekmachine Optimalisatie.
Bas Visée attended the Amsterdam University of Applied Sciences from 2006 to 2010, where they obtained a degree in Economics.
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digitalAudience.io
DigitalAudience connects online ad campaigns to CRM databases of premium publishers. This way clients can create ‘custom audiences’ for their campaigns on, for instance, Facebook and DoubleClick. The CRM data will be edited towards an anonymous database.With the money, founders Ruben Niet and Wouter Theijsmeijer will further develop the product,expand in The Netherlands and even look for an expansion abroad.