digitalAudience.io
Guclu Bigay has a diverse work experience spanning multiple industries and roles. Guclu started their career as a Researcher at Philips Research in November 2007 and worked there until July 2008. In October 2008, they joined Avanade as a Consultant and stayed with the company until December 2014. In January 2015, they joined Ematters | Realtime Marketing as an IT Lead and worked there until April 2016. Currently, they are the CTO at digitalAudience.io, a position they have held since April 2016.
Guclu Bigay obtained a Bachelor of Applied Science (B.A.Sc.) degree in Electrical Engineering from Istanbul Technical University, where they studied from 1994 to 2001. Following that, from 2005 to 2008, they pursued their MSc degree in Broadband Telecommunication Technologies from Eindhoven University of Technology.
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digitalAudience.io
DigitalAudience connects online ad campaigns to CRM databases of premium publishers. This way clients can create ‘custom audiences’ for their campaigns on, for instance, Facebook and DoubleClick. The CRM data will be edited towards an anonymous database.With the money, founders Ruben Niet and Wouter Theijsmeijer will further develop the product,expand in The Netherlands and even look for an expansion abroad.