Digitas Health
Alison Burg has held various positions in marketing, advertising, and communications throughout their career. Currently serving as VP, Group Account Director at Digitas Health, Alison focuses on developing data-driven customer support programs, mobile notifications, voice activation initiatives, social media, and content strategies. Prior to this role, Alison founded and led UpSpring, a marketing consultancy, and served in senior account management positions at companies like Razorfish Health and Quaker City Mercantile. With a Bachelor of Arts in Communication Studies from Bloomsburg University of Pennsylvania, Alison has a strong background in developing and executing strategic marketing initiatives.
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Digitas Health
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Digitas Health is the Agency of Now: the first global connected-health agency, purpose built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers. With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world’s largest healthcare communications network, Publicis Healthcare Communications Group. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.