Qian Xu

Qian Xu is a seasoned data professional with extensive experience in data analysis and modeling. Currently serving as Lead Data Scientist at Digitas North America since September 2019, Qian specializes in developing market mix models to evaluate marketing campaign effectiveness and optimize budget allocations using Python. Prior experience includes a Data Analyst role at Rental Beast, where Qian automated data processing with R and created multiple web applications for business analytics. Qian's earlier roles include Data Analyst at Boston University Student Health Service, where survey data analysis focused on student mental health, and Data Scientist Intern at Redphare, where contributions involved data extraction and visualization for the rental market. Qian holds a Master of Science in Statistical Practice from Boston University and dual bachelor's degrees in Financial Mathematics from the University of Liverpool and Xi'an Jiaotong-Liverpool University.