Sienna Cruz

Sienna Cruz is a seasoned marketing professional with extensive experience in social strategy and account management. Sienna has held the position of Senior Social Strategist at Digitas North America since September 2025, focusing on Hershey Brands. Prior to this role, Sienna worked as a Senior Social Strategist at FCB Chicago, where responsibilities included managing notable clients such as Burt's Bees, Kingsford, Terminix, and Kleenex. Sienna's career also features roles as an Account Supervisor for Burt's Bees, a Senior Account Executive at Highdive managing campaigns for Perfetti Van Melle, and various positions at VMLY&R and MikeWorldWide, where a range of clients were served, including Tidal and Kraft Heinz. Sienna began the professional journey with internships in integrated marketing communications and associations management after earning a Bachelor's degree in Public Relations, Advertising, and Applied Communication from Loyola University Chicago.