Malin Herrström is a seasoned communications professional with extensive experience in strategy development and implementation. At Goodstuff Communications since January 2017, Malin has excelled in roles from Strategy Director to Head of Communications Strategy, notably receiving recognition for 'Best Use of Insight' at the Campaign Media Awards and actively participating in Goodstuff's gender council. Prior experience includes leadership roles at Omnicom Media Group UK, where Malin planned campaigns for notable brands, and Bloom UK, contributing as a mentor. Malin began a career in commercial procurement at GlaxoSmithKline and holds a MA (Hons) in Management from the University of St Andrews.
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