Jen Franklin

Senior Vice President Marketing and Partnerships at Dignitas

Jen Franklin has over 18 years of experience in various roles within the digital media and sports industries. Jen is currently serving as the Senior Vice President of Marketing and Partnerships at Dignitas. Previously, Jen worked at Yahoo as the Director of Strategic Partnerships & BD for Yahoo Sports, where they focused on expanding the off-network footprint through partnerships with platforms such as Twitch, TikTok, and Facebook. Prior to that, they held the position of Head of Content Strategy & Consumer Engagement for Yahoo Sports, where they oversaw editorial efforts and implemented customer acquisition strategies.

Before their time at Yahoo, Jen founded and served as a Strategist for jenfranklin digital, where they built digital platforms and developed content marketing campaigns for various organizations. Their work resulted in the launch of over 40 new websites and social media channels.

Jen has also worked at NBC Sports Group as the Vice President of Digital Media for Regional Sports Networks, overseeing local cable networks with rights to major sports teams. Additionally, they held the role of Vice President/Senior Director of Digital at NBC Sports Bay Area & California, where they launched and managed all digital platforms for Comcast SportsNet Bay Area and Comcast SportsNet California.

Earlier in their career, Jen worked as the Director of Marketing and Interactive at Comcast SportsNet Bay Area and as the Marketing Director at FOX Sports. Overall, Jen Franklin has demonstrated expertise in digital media, content strategy, partnerships, and marketing within the sports industry.

Jen Franklin obtained a Bachelor's degree in Broadcast Management from the Arizona State University - Walter Cronkite School of Journalism and Mass Communication. In addition, they obtained a certification in Content Marketing: Social Media from LinkedIn in February 2020.

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Timeline

  • Senior Vice President Marketing and Partnerships

    February, 2021 - present