Xinyi “Kat” Xiong

Xinyi "Kat" Xiong has extensive work experience in various roles within marketing and partnerships. Xinyi “Kat” began their career at Guangdong Insight Brand Marketing Group Co.,Ltd., where they served as a Project Management Assistant and Assistant TVC Producer. In this position, they handled in-game communication for Tencent Games, generated content for the game Baoweiluobo and its website, and analyzed community feedback to improve engagement. Xinyi “Kat” also played a key role in coordinating and developing a TV commercial program with China Guangfa Bank and Method Studios.

Xinyi then moved on to Burson-Marsteller, where they worked as a Digital Marketing and Public Relations Associate. During their time there, they gained valuable experience in the field, contributing to various marketing and PR initiatives.

In 2018, Xinyi joined USC Games as an Editorial Director. In this role, they were responsible for leading and overseeing editorial content production for the organization.

Xinyi's next endeavor was with Tencent, where they worked as a Coordinator and Translator. During their time there, they provided coordination and translation support, showcasing their language skills and attention to detail.

Most recently, Xinyi joined Dignitas as a Senior Manager of Partnerships Marketing. In this role, they successfully managed and fulfilled partnerships across different categories, negotiated and secured longer-term partnerships worth over $400,000, and led on-site activations at prestigious esports events.

Overall, Xinyi's work experience demonstrates their expertise in marketing, partnerships, communication, and project management. Xinyi “Kat” has consistently been involved in high-level roles and projects throughout their career.

Xinyi "Kat" Xiong pursued their education starting from 2014 to 2018 at Guangdong University of Foreign Studies, where they obtained a degree in Management with a specialization in Marketing (bilingual). Xinyi “Kat” also minored in Japanese during their time there. Xinyi furthered their education from 2018 to 2020 at the University of Southern California, earning a Master's degree in Communication Management. In addition to their academic achievements, they obtained the Google Ads Display Certification in February 2020 and the Google Ads Search Certification in the same month and year.