Annita Aresti

Annita Aresti is an experienced marketing professional currently serving as the Category Leader for Lotus in Cyprus and Greece at Diplomat Cyprus since May 2024. Prior to this role, Annita was the Market Strategy & Planning Manager for New Business Development at Diplomat from September 2016 to May 2024, where responsibilities included overseeing the growth of the food portfolio in Cyprus and managing sales and profit targets for new brand launches. Annita's earlier career includes positions as the Marketing & PR Officer for SSP Group Plc., where marketing strategies for multiple F&B outlets were managed, and Trade Marketing Manager and Brand Manager at Unilever, focusing on trade marketing plans and annual marketing strategies, respectively. Initial career experience also includes a role in Market Strategy & Planning at Procter & Gamble, providing valuable market insights. Annita holds a Certificate in Digital Marketing from the Cyprus International Institute of Management, an MSc in Marketing from the University of Leicester, and a BA (Hons) in Marketing from Birmingham City University.