Diray Media
Katherine Balitsos is a seasoned media professional currently serving as a Media Coordinator at Diray Media since January 2019, where responsibilities include media buying and campaign management. Prior experience includes roles as a Mutual Fund Representative at GAMCO Investors, Inc. from November 2016 to April 2018, along with an internship at the same company in 2015. Katherine has gained practical experience in the service industry through positions as a server at Uncle Leo's and Swirl Ice Cream and Treats in 2014 and 2013, respectively, as well as internships at Diray Media in 2012. Katherine holds an Executive Education degree in Strategic Storytelling from Columbia Business School and a bachelor's degree from Roger Williams University, complemented by a solid educational background from Cheshire Academy and Wilton High School.
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Diray Media
We are Diray Media and the next generation of performance marketing. We’re a full-service media buying agency that puts you where your customers shop at the moment they’re ready to buy. With over 35 years of experience, our success in direct response marketing makes us an ideal partner for your ROI and brand focused campaigns. Our approach is the result of 35+ years helping clients experience transformational results. Whether you are selling direct-to-consumer or through a retail partner, our methodology builds brands and delivers sales—simultaneously. We lead the industry with our ability to maximize ROAS and drive sales at an incredibly low cost-per-lead. How? By taking a holistic approach and drawing on key learnings from all aspects of your marketing plans. Whether you want to find new customers or increase engagement with your existing customers, with us you’re one step ahead. Let us show you how you can reach your marketing goals as efficiently and effectively as possible. While our heritage is traditional TV media, our approach today utilizes our proprietary data and planning process to find the right omnichannel approach for your brand. The Diray Difference: • We offer a full range of solutions including TV, Digital, Video, Social, Search, Connected TV, Print, Radio, Out of Home and beyond to reach your audiences in the most efficient way possible, all while maximizing results. • We designed an integrated approach to measuring attribution and calculating ROAS • No long-term contracts required – stay as long as you’re making money • Our average client has been with us almost 10 years! Whether it’s launching a new product into the marketplace or looking to drive exponential growth of a tried-and-true brand, our deep industry experience, unparalleled negotiated deals, and consistent focus on optimization allows your brand or product to stay ahead of the curve. WORKING WITH DIRAY IS SIMPLY A BETTER WAY TO BUILD YOUR BRAND – AND DRIVE SALES.