Filiz Gül-Başdemirci

Filiz Gül-Başdemirci has a strong background in digital marketing, with experience in leading and executing marketing strategies for various companies. Filiz currently serves as the Head of Marketing at Direcon Inc., where they oversee all marketing operations for the company's web2 and web3 brands. Filiz leads a remote team, creates content and paid media strategies, and reports to the C-level executives. Prior to Direcon Inc., Filiz was the Digital Marketing Director at Akıl Sır, where they developed digital marketing strategies for leading defense companies in Turkey. Filiz also created KPIs, managed the creative team, and produced digital media content. As a Digital Marketing Consultant in their freelance work, Filiz created communication strategies aligned with marketing and sales targets, developed custom dashboards for ROI monitoring, and conducted training sessions on digital marketing for corporate companies. Before their freelance work, they held positions at Istanbul Bilgi University, where they served as the Head of Digital Marketing and Digital Marketing Executive. In these roles, Filiz managed digital marketing channels, executed digital advertising and marketing plans, and led social media strategies. Earlier in their career, they worked as a Project Manager at Project House HAVAS and C.O.R.E. Interactive Collectivity. Overall, Filiz brings a wealth of experience and expertise in digital marketing and has successfully led marketing initiatives for various companies across different industries.

Filiz Gül-Başdemirci obtained a Bachelor of Arts (B.A.) degree in Political Science and International Relations from Marmara University in the years 2005 to 2010. Following this, they pursued further education at Istanbul Bilgi University, where they completed a Master of Arts (M.A.) degree in Marketing Communications from 2013 to 2015.