Direct Business B.V.
Marcelle Mocking-van der Lugt is an experienced professional in marketing and business development, currently serving as the Teamlead of Channel- & Partnermanagement at Direct Business B.V., where the focus is on generating customers for brands through innovative marketing and technology solutions. Prior roles include Head of Partnerships at E&A Events, managing partnerships for prominent dance events in the Netherlands, and E-commerce Manager at Scoupy, aiming to connect FMCG brands with consumers. Marcelle has held various managerial positions at OK, Close, queueup, and Talpa Network, where responsibilities included business development, project management, and strategic partnerships. Early experience includes a marketing role at Kasteel de Haar, specializing in tourism and event programming.
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Direct Business B.V.
We generate customers for brands with our unique mix of marketing, sales and best in class technology. This allows us to execute on full funnel marketing and acquisition from generating demand by permission marketing to converting customers into the systems of the brands we work for. Through our digital expertise, proprietary assets and partnerships we are able to completely work on a Cost Per Order basis.