Marcelle Mocking-van der Lugt is an experienced professional in marketing and business development, currently serving as the Teamlead of Channel- & Partnermanagement at Direct Business B.V., where the focus is on generating customers for brands through innovative marketing and technology solutions. Prior roles include Head of Partnerships at E&A Events, managing partnerships for prominent dance events in the Netherlands, and E-commerce Manager at Scoupy, aiming to connect FMCG brands with consumers. Marcelle has held various managerial positions at OK, Close, queueup, and Talpa Network, where responsibilities included business development, project management, and strategic partnerships. Early experience includes a marketing role at Kasteel de Haar, specializing in tourism and event programming.
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