Sruthy C. is an experienced communications professional specializing in fundraising and content marketing. Currently serving as a Communications Officer at Direct Dialogue Initiatives India Pvt. Ltd. since May 2022, Sruthy has previously held roles at GiveIndia as an Associate in Content Marketing and at Milaap as a Storyteller. Additional experience includes serving as a Senior Content Curator at Art of Living and as a Fellow and Copyeditor Trainee at Milaap and Exeter Premedia Services, respectively. Sruthy C. holds a Master of Arts in Literature from Women's Christian College, India, completed in 2017.
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Direct Dialogue Initiatives India Pvt. Ltd.
Direct Dialogue Initiatives aims to provide ethical fundraising and public engagement services to civil society organisations working in the development sector in India. We strive to offer support to environmental and social justice organisations through engaging ordinary citizens in direct dialogue on issues that affect them, and harnessing their financial support for effecting change. We aim to provide a wide range of services to our clients in the areas of acquisition of donors, retention, mobilisation and marketing. Our key focus is to raise both one-off and recurring donations from individuals across the country for environmental and social justice causes. Founded by Mr. Aroon Raman and Mr. Arvind Shivakumar, Direct Dialogue Initiatives has Greenpeace International as a major investor and shareholder. Together, we intend to create an enterprise that offers engagement assistance to civil society organisations in building a strong supporter and donor base, and in developing a sustainable model of financial support, for their work. Direct Dialogue Initiatives operates in seven cities: Bangalore, Chennai, Hyderabad, Mumbai, Pune, Delhi and Kolkata.