Direct Group Pty Ltd
Karen Taylor is an accomplished executive with extensive experience in merchandising and marketing across various industries. Currently serving as Chief Merchandising Officer at Direct Group Pty Ltd since November 2023, Karen previously held the role of Commercial Director at WHSmith, where leadership encompassed buying and marketing in the travel retail space, focusing on store re-openings and new concept development. A strong background includes positions such as Regional Senior Director at Universal Pictures, where strategic growth in the toy market was achieved, and Vice President at Toys"R"Us, leading merchandise and marketing strategies in Japan and delivering significant financial results. Earlier career roles included impactful contributions at Big W and positions at Brady Corporation and Telstra. Karen holds an MBA in Marketing from Western Sydney University.
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Direct Group Pty Ltd
Direct Group is one of Australia’s leading direct to consumer retailers. It is a trusted provider of products and services to the growing, high spending senior demographic (45+ age group) which is often neglected and not effectively reached by traditional retail and e-commerce players. The Group markets and sells throughout Australia, New Zealand and Asia communicating directly with its customers through online, print, television and digital publishing. The business operates through two divisions - TVSN and Innovations. Both divisions offer a broad range of merchandise across apparel, jewellery, homewares, health, beauty, craft, bed linen, electronics, books, entertainment and pets. Direct Group’s head office and supporting infrastructure of TV and design studios, online marketing teams, contact centres, editorial team, integrated product sourcing and customer order fulfilment are located on 5.3 hectares in the northern suburbs of Sydney, Australia.