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Lance Nelson

Customer And Marketing Data Consultant

Lance Nelson is a seasoned data and analytics professional with extensive experience in customer and marketing data consultancy. Currently serving as a Customer and Marketing Data Consultant at Direct Line Group since August 2019, Lance focuses on 3rd party tag migration to TealiumIQ and cookie consent management through OneTrust. Prior experience includes a role as a Technical Analytics Consultant at Mezzo Labs Ltd, where Lance managed analytics configuration and tag implementation for clients such as Barclays and Cigna Insurance. Additional roles feature Senior Online Analyst at Dare, Senior Web Analyst at R/GA, and Senior Measurement Analyst at Digitas, showcasing a robust background in behavioral analysis, measurement strategy, and database management across various industries. Lance holds a BA (Hons) in German and Russian from the University of Wolverhampton and has foundational education from Littleover School in Derby.

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