Emilia Bobinski

Brand Marketing Manager - Direct Line, Churchill, Green Flag at Direct Line Insurance Group PLC

Emilia Bobinski is an experienced marketing professional with a strong background in brand marketing and campaign management. Currently serving as Brand Marketing Manager for Direct Line Group since September 2021, Emilia has held various roles, including in market and consumer insights and managing brands such as Churchill and Green Flag. Prior to this, at Cancer Research UK from August 2016 to August 2021, Emilia successfully led campaigns to drive brand awareness and income, including key roles in Stand Up To Cancer initiatives. Additional experience includes marketing positions at Barbican Centre, Anthony Nolan, Marie Curie Cancer Care, Comic Relief, Mencap, and Intelligent PR. An academic background includes a BA (Hons) in Geography from UCL and a CIM Certificate in Professional Marketing.

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Direct Line Insurance Group PLC

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Direct Line Insurance Group plc is a United Kingdom-based personal and small business general insurer. The principal activity of the Company is managing its investments in subsidiaries, providing loans to those subsidiaries, raising funds for the Group and the receipt and payment of dividends. The Company's operating segments include Motor, Home, Rescue and other personal lines, Commercial and Run-off. The Motor segment consists of personal motor insurance together with the associated legal protection cover. The Home segment consists of home insurance together with associated legal protection cover. The Rescue segment consists of rescue products sold through the Company's own brand, Green Flag, and other personal lines insurance. The Commercial segment consists of commercial insurance for small and medium-size entities. The Run-off segment consists of two principal lines, policies previously written through the personal lines broker channel and Tesco business.


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