Ljubica Vukcevic

Ljubica Vukcevic is a seasoned professional in data analytics and insights with over a decade of experience. Currently serving as the Head of Data Analytics & Insight at DIRECT MEDIA United Solutions since July 2012, Ljubica leads a team focused on strategy development for data collection and analysis across business departments and agency clients. Previous roles include Head of Research & Insight and Insight Manager, where Ljubica implemented research strategies and provided consumer behavior insights. Ljubica also has experience as a Research Manager for EMEA at Omnicom Media Group and as a Junior Media Planner at OMD International. Academically, Ljubica holds a Master’s degree in Communication and Media Studies from the School of Media, Arts and Design, University of Westminster, and a Bachelor's degree in Management in Culture from the Faculty of Dramatic Arts in Belgrade. Additionally, Ljubica serves as a lecturer for MA studies in Marketing in the Digital Economy at the Faculty of Dramatic Arts.