DirectAvenue
Josh Pico is an accomplished media professional with extensive experience in the industry, currently serving as Senior Vice President of Media at DirectAvenue, Inc. since June 2008, after holding the position of Vice President of Media. At DirectAvenue, Pico focuses on integrating television, video, and digital mediums with data science to deliver results aligned with client KPIs. Previously, Pico held roles as Media Director and Senior Media Buyer at DirectAvenue, where responsibilities included budget distribution and performance analysis. Prior to DirectAvenue, experience includes working as a Media Buyer at Havas Edge, Purchasing Manager at BioHealth Diagnostics, and Procurement/Estimator at Canyon Graphics Corporation. Josh Pico holds an Associate's degree in Liberal Arts and Sciences from John Hancock University.
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DirectAvenue
Data-Driven by nature and collaborative at heart, DirectAvenue excels at meeting the KPIs of our clients across Broadcast and Cable TV, Connected TV, Programmatic, Social Media and Digital platforms that geofence and remarket to engaged consumers as they consume content across multiple devices and platforms. Our aggressive approach to Brand Response Media, applied with our tactical media buying expertise lowers media costs, expands reach and frequency and our ability to attribute leads, acquisitions and sales to media in near-real time provides our clients a strategic advantage unlike any other agency. We are founded on entrepreneurial spirit and a true passion for what we do. We are firm believers in the value of long-term relationships and trust – we understand that our success comes only as a result of the success of our clients. We Expect More. So should you.