Directive
Abigail Daddona is a seasoned marketing professional with a Bachelor's degree in Pharmaceutical Marketing from DeSales University. Currently serving as a Paid Media Strategist at Directive since April 2025, Abigail previously held the role of Digital Marketing Specialist at Altitude Marketing, where responsibilities included managing B2B client accounts and implementing targeted advertising strategies. Abigail's experience extends to roles such as Digital Advertising Coordinator and Digital Marketing Intern, showcasing expertise in digital advertising across multiple channels, as well as skills in performance analysis and market research. Earlier positions include internships in sales development and marketing, demonstrating a strong foundation in the marketing field from various roles, including a Marketing Associate at Saint Joseph's University.
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Directive
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We're the performance marketing agency for software brands that delivers what others only promise. We help marketers at software companies exceed their lead, opportunity, deal, and revenue goals through performance marketing via organic search, paid media, performance creative, and business intelligence solutions. Founded in 2014 and headquartered in Irvine, California. Directive is on a mission to help 15,000 people do better SaaS marketing by 2024.