Alyssa Crabbe

Alyssa Crabbe is an experienced marketing professional currently serving as the Associate Director of Content Marketing at Directive since February 2025. Previously, Crabbe held various positions at Human from November 2017 to February 2025, including Content & SEO Director, where responsibilities encompassed overseeing content and SEO strategies for over 25 clients in ecommerce and B2B technology, mentoring teams, and enhancing sales processes. Earlier experience includes roles at Kennedy Marketing Group, Inc., where Crabbe developed sales enablement materials and led proofreading teams, as well as internships at Ingram Micro, RapidScale, The Business Expo Center, and Insomniac Events. Crabbe earned a Bachelor of Arts in Public Relations & Advertising from Chapman University in 2016.