Alyssa Crabbe is an experienced marketing professional currently serving as the Associate Director of Content Marketing at Directive since February 2025. Previously, Crabbe held various positions at Human from November 2017 to February 2025, including Content & SEO Director, where responsibilities encompassed overseeing content and SEO strategies for over 25 clients in ecommerce and B2B technology, mentoring teams, and enhancing sales processes. Earlier experience includes roles at Kennedy Marketing Group, Inc., where Crabbe developed sales enablement materials and led proofreading teams, as well as internships at Ingram Micro, RapidScale, The Business Expo Center, and Insomniac Events. Crabbe earned a Bachelor of Arts in Public Relations & Advertising from Chapman University in 2016.
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Directive
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We're the performance marketing agency for software brands that delivers what others only promise. We help marketers at software companies exceed their lead, opportunity, deal, and revenue goals through performance marketing via organic search, paid media, performance creative, and business intelligence solutions. Founded in 2014 and headquartered in Irvine, California. Directive is on a mission to help 15,000 people do better SaaS marketing by 2024.