Jenny Williamson

Jenny Williamson currently serves as the Associate Director of Paid Media at Directive since September 2023 and has been the Managing Director at Adaptive Digital Marketing LLC since May 2019, specializing in digital marketing services for B2B and B2C clients. Prior to these roles, Jenny held various positions at Workshop Digital, including Paid Media Team Lead and Senior Paid Digital Marketing Analyst, and worked as a Digital Marketing Specialist at Acme Tools, where key achievements included significant increases in sales and engagement through optimized paid search strategies. Early experience includes strategic communications roles at Penn State University, where Jenny supported athletic programs and developed marketing strategies, alongside contract work with the Big Ten Network. Jenny holds a Bachelor's Degree in Business Psychology from Penn State University.