Upasana Sharma

Upasana Sharma is an experienced marketing professional with a strong background in product marketing and content strategy. Currently serving as Product Marketing Manager and Content Manager at DirectShifts since May 2021, Upasana focuses on linking product initiatives with outbound marketing efforts, managing email and SMS campaigns, and overseeing database management and newsletter coordination. Prior experience includes roles as Content Strategist at Vistaprint and Content Specialist & Geo Expert at Booking.com, where Upasana was responsible for content optimization and performance across various markets. Earlier career highlights feature positions as Content Manager at Plancess Edu-Solutions, Creative Writer at Websmith Technologies, and Journalism Intern at Youth Ki Awaaz. Upasana holds a Bachelor of Commerce degree from K.J. Somaiya College of Arts and Commerce and has completed the Professional Competence Course from The Institute of Chartered Accountants of India.