Craig Cheatle is an experienced executive in business development and marketing, currently serving as Vice President of Business Development at Discount Tire since January 2021 and as an Advisory Board Member at OnSite Fleet, LLC. Previously, Craig held the position of Senior Vice President of Business Development, Account Management, and Marketing at Verra Mobility from 2014 to 2020, and Vice President of Sales and Marketing at QEK from 2010 to 2014. In earlier roles, Craig was Vice President of Business Development and Client Services at AmeriFleet Transportation and Corporate Sales Manager at Audi of America, where a range of programs and marketing initiatives were successfully developed and implemented. Craig's career began at QEK in 1992 as Director of Sales and Marketing. Craig holds a Bachelor’s Degree in Marketing from Hillsdale College, obtained in 1992.
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Discount Tire
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Founded in 1960 in a rented building in Ann Arbor, Michigan, Discount Tire now boasts of 875 stores and claims the top spot among independent tire and wheel retailers. Discount Tire operates in 28 states from coast to coast. Customers can buy Michelin, Goodyear, BF Goodrich, Yokohoma, as well as exclusive tire brands at its retail stores, Web site or Discount Tire Direct. The company also sponsors the NASCAR Nationwide Series and Monster Energy AMA Supercross.