Joleen Higdon

Joleen Higdon is a seasoned marketing and operations professional with extensive experience across various leadership roles. Currently serving as the Senior Manager of Customer Insights at Discount Tire since October 2023, Joleen also works as a Marketing and Brand Strategy Consultant as an independent contractor. Previously, Joleen held the position of Associate Director, Marketing Strategy at Arizona State University and had a significant tenure at Highnoon as Vice President of Strategy and Operations. Other notable roles include Director of Marketing + Operations and Account Director at Bigfish Creative Group, Digital Project Manager at GoDaddy, and Product Designer at Bell Automotive Products, Inc. Joleen holds both a Bachelor of Arts in Design Management and a Bachelor of Science in Industrial Design from Arizona State University.