Tony Lim

Tony Lim has served as the Managing Director of Discover The World Marketing since January 1989, successfully establishing and expanding operations in Singapore, Malaysia, Indonesia, and Hong Kong. In this role, Tony built partnerships with global airlines, OTAs, and cruise lines, focusing on market-entry strategies and sales growth. Prior experience includes serving as Marketing Manager for United Airlines, where oversight included passenger and cargo operations in Southeast Asia and the execution of campaigns to enhance brand visibility and revenue optimization. Additionally, as Passenger Sales & Marketing Manager at Pan Am, Tony drove passenger sales and developed commercial strategies to increase market share in a competitive environment.