DUER
Lucia Floreano is an accomplished product manager with extensive experience in the fashion and apparel industry, currently serving as Product Manager and Denim Wash Consultant at DUER since January 2024. Previously, Lucia held the role of Product Development Manager at Pure Sunfarms, focusing on cross-functional collaboration to launch products successfully. Over a long tenure at DUER from 2005 to 2022, Lucia led the development of foundational core fabrics and the award-winning All-Weather Denim, driving significant sales growth. Additional roles include Senior Product Developer at Pimlico Apparel Ltd. and Product Development Manager at International Fashions Group, where Lucia managed product development for prominent accounts and ensured quality throughout the process. Educational qualifications include diplomas in Fashion Merchandising and Fashion Design, along with certifications in Product Management and Data Analytics from esteemed institutions.
DUER
DUER started in 2013 when an entrepreneur wanted to bridge the gap between fashion and functional clothing. With 25 years making jeans for big names like Levi Strauss and a new love of cycling, Gary Lenett saw an opportunity for purposeful fashion that didn’t exist on the market. He partnered with Abid Hafeez, a performance fabric expert with over25 years of experience with technical brands, and DUER was born.Since then, their clothes can be found on the likes of professional athletes, commuters, and every adventurer in-between.