Betty Tran

Betty Tran is a seasoned marketing professional with extensive experience in media strategy and customer engagement. Currently serving as a Customer Engagement Planner at Disney Parks, Experiences and Products since August 2021, Betty drives the strategic development and management of cross-channel media campaigns for Disneyland Resort. Prior experience includes a role as Director of Media Strategy at Starz from September 2017 to January 2020, where Betty managed high-profile marketing campaigns for STARZ Original Series. Betty's earlier positions include Marketing/Media Manager at Experian Consumer Direct, Supervisor at Palisades Media Group, and Media Buyer at Initiative. Betty's career began with an educational foundation in psychology, earning a BS from UCLA in 2007.