Disney Experiences
Betty Tran is a seasoned marketing professional with extensive experience in media strategy and customer engagement. Currently serving as a Customer Engagement Planner at Disney Parks, Experiences and Products since August 2021, Betty drives the strategic development and management of cross-channel media campaigns for Disneyland Resort. Prior experience includes a role as Director of Media Strategy at Starz from September 2017 to January 2020, where Betty managed high-profile marketing campaigns for STARZ Original Series. Betty's earlier positions include Marketing/Media Manager at Experian Consumer Direct, Supervisor at Palisades Media Group, and Media Buyer at Initiative. Betty's career began with an educational foundation in psychology, earning a BS from UCLA in 2007.
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Disney Experiences
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Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Parks Disney Parks is one of the world’s leading providers of family travel and leisure experiences, with six resort destinations across the globe, including 12 theme parks, 55 resort hotels, and other unique vacation experiences. Experiences Disney Signature Experiences offers family travel and leisure experiences beyond theme parks inclusive of Disney Cruise Line, Disney Vacation Club, Aulani, A Disney Resort & Spa, Adventures By Disney, National Geographic Expeditions and Storyliving by Disney. Products Disney Consumer Products brings beloved brands and franchises into the daily lives of families and fans through products – from toys to t-shirts, apps, books, console games and more – on the Disney Store e-commerce platform and at Disney Parks, local and international retailers, as well as Disney Store locations globally.