Lisa Baldzicki

Senior Vice President, Parks Product Development & Retail at Disney Experiences

Lisa Baldzicki serves as the Senior Vice President of Parks Product Development & Retail at Disney Experiences, part of The Walt Disney Company, since 2024. With an extensive career in merchandising and product development, Lisa has held significant roles including Senior Vice President of Merchandising & Planning at Office Depot in 2023, Chief Merchandising Officer and Senior Vice President at Starboard Cruise Services from 2019 to 2022, and Vice President of Merchandise Strategy at The Walt Disney Company from 2014 to 2019. Earlier experience includes leadership positions at Victoria's Secret and VF Corporation, as well as teaching roles at O'More College of Design. Lisa holds a Bachelor of Fine Arts degree in Fashion Design and Merchandising from O'More College of Architecture and Design.

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Disney Experiences

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Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Parks Disney Parks is one of the world’s leading providers of family travel and leisure experiences, with six resort destinations across the globe, including 12 theme parks, 55 resort hotels, and other unique vacation experiences. Experiences Disney Signature Experiences offers family travel and leisure experiences beyond theme parks inclusive of Disney Cruise Line, Disney Vacation Club, Aulani, A Disney Resort & Spa, Adventures By Disney, National Geographic Expeditions and Storyliving by Disney. Products Disney Consumer Products brings beloved brands and franchises into the daily lives of families and fans through products – from toys to t-shirts, apps, books, console games and more – on the Disney Store e-commerce platform and at Disney Parks, local and international retailers, as well as Disney Store locations globally.


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