Ariana Silva

Ariana Silva currently serves as Senior Manager of Marketing Analytics & Insights at The Walt Disney Company, where leadership in A/B testing and market frameworks has led to a 30% increase in campaign effectiveness. Previous experience includes the role of Manager for Marketing Analytics & Insights at Disney Parks, Experiences & Products, and Digital Strategy & Revenue Operations Manager at Awesomeness, where a cross-channel strategy facilitated a 10% rise in views. At ZEFR, Ariana developed analytics reports that expanded advertising inventory, and as Senior Strategic Account Manager, secured significant contract renewals. Earlier positions include Senior Account Manager at Oversee.net and Internet Media Manager at Yellow Page Media Inc., focused on campaign optimization and managing digital marketing programs. Ariana holds a Bachelor's degree in Communication and Media Studies from California State University, Fullerton.